The new Sigma 50mm f/1.4 prime lens in Sigma’s new ART series is one of the most exciting announcements of the year. The early buzz on this lens has been that it has set its sights on Zeiss’s astounding new Otis 50mm f/1.4 lens, a lens considered to be one of the finest ever made. Early reports are that the Sigma is very, very good. Even better is the fact that the Sigma costs less than 1/4 the price($949) and has autofocus capabilities.

It will be far less of a niche item and should be a very worthy addition to both amateurs and professionals alike. To preorder this hot new item, click the banner below or the link here: