Nikon’s marketing strategy with the common prime focal lengths is a little odd. They started with a series of premium S-Line primes…but with the uncommon maximum aperture of F1.8. They then followed those with the extreme F1.2 options. Everything made…
Sony’s new 50-150mm F2 GM has created a lot of buzz for being the first full frame zoom to reach to 150mm with a constant maximum aperture of F2. Tamron was the first genre boosting zoom like this back in…
I noted in last year’s review of the Nikkor Z 50mm F1.4 that Nikon’s marketing strategy at the typical prime focal lengths (35mm, 50mm, and 85mm) is a bit unconventional. In the past the usual strategy was entry level (F1.8),…
I noted in last year’s review of the Nikkor Z 50mm F1.4 that Nikon’s marketing strategy at the typical prime focal lengths (35mm, 50mm, and 85mm) is a bit unconventional. In the past the usual strategy was entry level (F1.8),…
I’ve owned the Sony 35mm F1.4 GM for about four years, and I think it is one of the best 35mm lenses ever made. It’s small and compact, focuses quickly, has great optics, and even has great magnification. The Viltrox…
I had the privilege in late February to be in Japan for Sigma’s announcement of a three new products along with some new branding initiatives. My favorite of those announcements was the 300-600mm F4 DG OS | SPORT lens. Sigma…
I had the privilege in late February to be in Japan for Sigma’s announcement of a three new products along with some new branding initiatives. My favorite of those announcements was the 300-600mm F4 DG OS | SPORT lens. Sigma…
In the past six weeks I have reviewed two amazing 135mm lenses – both in Nikon Z mount. That’s great, as 18 months ago we had zero 135mm lenses. Both of them have tremendous strengths and a lot of similarities…but…