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All of my time spent with Fuji products to this point has been on the APS-C end of the spectrum, but I’ve had a lot of requests to dip my toes into the more extreme end of their business, which is their GFX lineup of medium format products. Fuji has been unique in their marketing […] [Read more...]
Over the past few years I have been steadily building my familiarity with the Fuji XF system. I’ve spent time with five different cameras and more than a dozen different lenses. During that time, I’ve come to the conclusion that the real strength of the Fuji platform is not found in the large, premium pri [Read more...]
Every now and then, a lens maker delivers a “halo” project that in many ways is as much about showcasing engineering expertise as it is about delivering a practical product to the end-user. Car makers do the same, and those halo cars are almost never high volume models, but they bring attention to the brand [&h [Read more...]
Every now and then, a lens maker delivers a “halo” project that in many ways is as much about showcasing engineering expertise as it is about delivering a practical product to the end-user. Car makers do the same, and those halo cars are almost never high volume models, but they bring attention to the brand [&h [Read more...]
I’ve been working over the past few years to get up to speed with Fuji’s ecosystem, as I had next to no experience with the platform when Fujifilm Canada approached me with the idea of starting to review Fuji gear. Over the past few years I’ve reviewed four different cameras and roughly a dozen lenses, [& [Read more...]
There is an ongoing debate as to whether Fujifilm’s choice to focus on APS-C is the right one. I’ve engaged in that debate myself, but I think that lenses like the Fujinon XF 23mm F2 R WR represent the most compelling argument for their choice. Their F2 (and F2.8 options like the 16mm) are compact, [&hell [Read more...]
One of the unique strengths of the Fuji ecosystem is the wide range of lenses of varying quality and price points specifically designed around the APS-C sensor (in this case a 1.5x crop factor compared to 35mm/full frame). Fuji’s APS-C-centric focus has allowed them to both maximize the potential of an APS-C sensor [Read more...]
One of the unique strengths of the Fuji ecosystem is the wide range of lenses of varying quality and price points specifically designed around the APS-C sensor (in this case a 1.5x crop factor compared to 35mm/full frame). Fuji’s APS-C-centric focus has allowed them to both maximize the potential of an APS-C sensor [Read more...]
