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Nikon’s marketing strategy with the common prime focal lengths is a little odd. They started with a series of premium S-Line primes…but with the uncommon maximum aperture of F1.8. They then followed those with the extreme F1.2 options. Everything made sense until they’ve much later decided to release a series of 35mm [Read more...]
Sony’s new 50-150mm F2 GM has created a lot of buzz for being the first full frame zoom to reach to 150mm with a constant maximum aperture of F2. Tamron was the first genre boosting zoom like this back in 2021, coupling a bigger zoom range (35-150mm) with a variable aperture of F2-F2.8. Is the […] [Read more...]
I noted in last year’s review of the Nikkor Z 50mm F1.4 that Nikon’s marketing strategy at the typical prime focal lengths (35mm, 50mm, and 85mm) is a bit unconventional. In the past the usual strategy was entry level (F1.8), mid-tier (F1.4), and premium (F1.2) options. But Nikon actually released F1.8 lenses at thes [Read more...]
I noted in last year’s review of the Nikkor Z 50mm F1.4 that Nikon’s marketing strategy at the typical prime focal lengths (35mm, 50mm, and 85mm) is a bit unconventional. In the past the usual strategy was entry level (F1.8), mid-tier (F1.4), and premium (F1.2) options. But Nikon actually released F1.8 lenses at thes [Read more...]
I’ve owned the Sony 35mm F1.4 GM for about four years, and I think it is one of the best 35mm lenses ever made. It’s small and compact, focuses quickly, has great optics, and even has great magnification. The Viltrox LAB 35mm F1.2 is the new heavyweight, however, with even more features, quad focus motors, […] [Read more...]
I had the privilege in late February to be in Japan for Sigma’s announcement of a three new products along with some new branding initiatives. My favorite of those announcements was the 300-600mm F4 DG OS | SPORT lens. Sigma had yet to release a true “super-telephoto” on FE and L mounts, and this one […] [Read more...]
I had the privilege in late February to be in Japan for Sigma’s announcement of a three new products along with some new branding initiatives. My favorite of those announcements was the 300-600mm F4 DG OS | SPORT lens. Sigma had yet to release a true “super-telephoto” on FE and L mounts, and this one […] [Read more...]
In the past six weeks I have reviewed two amazing 135mm lenses – both in Nikon Z mount. That’s great, as 18 months ago we had zero 135mm lenses. Both of them have tremendous strengths and a lot of similarities…but they are priced radically different, with the LAB coming in at $900 USD and the […] [Read more...]
